Evaluation Question 1 planning

How have you used, developed and challenged conventions of real media products?


SCRIPT:



USED
I have applied Goodwin's theory of music videos in my A2 production by creating a relationship between the visuals and the music. In doing this, i have created a storyline for the audience to follow and have amplified the images in my video by repeating and manipulating them to make the storyline more understandable for viewers.
I have also used an actor in my music video to create a narrative rather than creating one through dance. Although some artists such as Ed Sheeran and Sia do use dancers to create narrative, i chose to use actors as it allows me to create a storyline that is more developed as the lyrics to the song i chose could be interpeted differently to how i want them to be.
By watching and analysing existing media products i have been able to edit my music video so that certain clips are timed to the music. For example, at the beginning of my music videos i have chose to add short clips of extreme close up shots to the intro of the music. This gives the audience an idea of what the video will be about.
The genre of my music video is the same as the original as i didn't think that changing the music video would allow me to change the genre, therefore it is of the 'pop' genre. As this is a very popular genre and is widely listened to, it would mostly be shown on channels such as MTV and VEVO which are popular with a widespread audience.




DEVELOPED
I have also looked at the original video for pretty hurts and have used ideas from this to develop my music video. The original video is mainly based on the artists childhood of beauty pageants. I have developed this to reach a wider audeince by making it relatable to the target audience - young teenage girls.
I have also developed my media product by using polysemic videos and Ferdinand de Saussure's theory of the sign. I have created several signifiers or connotations that result in 'the sign' which is the overall meaning of the video.




CHALLENGED
I have challenged codes and conventions of existing media products in my music video by challenging the typical stereotypes of gender. usually in music videos, female characters are protrayed to be weak and powerless, however i have used my video to portray them as strong characters who are able to conquer their weaknesses.
I have also challeneged typical conventions of existing media products as although my video has a beginning a middle and an end, it does not follow typical editing techniques as the end of my film is played backwards to end the video.
I have also challenged representations of age in my music video as i have used a young characters which typically, if used in music videos are again, protrayed as victims that are underestimated by the media rather than strong characters.