Audience for Pretty Hurts music video.

My music video will be aimed at a wide range of teenagers aged around 13 - 19. It is more likely that my target audience would be females rather than males as they tend to be mor9e insecure and more conscious of their appearance. Looking at the model of target audience created by Young and Rubicam, my target audience could either be aspirers or strugglers. As my video is targeted at those who struggle with body image and how they are viewed by the media and others, aspirers may be interested in watching the video as they are materialistic and orientated around appearance. When watching the video they may realise that appearance and attractiveness is not all that matters to a person. Strugglers may also be interested in my music video because, as Young an Rubicon describe, they are alienated and the seek escape. When watching my music video, it may allow them to see that there are other people who are feeling the same way as they are.


According to the mosaic UK classifications, strugglers are likely to be H and I classifications. Settled families with children owning modest, 3 bedroom semis in areas where there is more house for less money and Stable families who are renting better quality homes from landlords. These families tend to be happy and steady lifestyle where the parents may not be so emotionally invested in heir children, leading them to be insecure and self conscious. These families are likely to shop at your average supermarket such as Sainsburys or Tesco and own generic pets such as dogs and cats. They may possibly own a higher end car such as a range rover although it is likely that they may own a basic family car such as a Nissan Qashqui. The teen is likely to have a job (if they are over 16) in a simple field such as in retail.