Storyboard & Planning for Pretty Hurts music video.

Analysing existing products - CD CASE.

The album 'Starboy' by The Weeknd, contains an image of the artist who performed on the front cover of the album. This is quite frequently used in the music industry as it creates an image that people will recognize which would raise awareness of the artist, increasing their listeners. The colours used on the front cover of the album are all bright, block images such as a deep pink, a deep blue and a bright mustard yellow cover for the name of the album. The colours used are intended to be simple as they are the three primary colours, however the use of them together creates a visually pleasing image for the audience as each of the colours clash. It also creates very simple imagery as it only shows a background, an image of the artist and the album name. This allows viewers to easily break up and analyse the images and colours shown. The album cover follows most of the codes and conventions of a typical CD cover as it contains an album name, and a main image that can become recognizable to an audience. However, this album does not show who the artist is in words, it is just assumed that the audience will know who they are, which suggests that this album/artist has a wide audience.

The back cover contains the same conventions as the front cover as it uses the same colour scheme. Most albums will have between 12-18 songs on. This particular album has 18 songs on it and does not have a 'deluxe' version of the CD which allows the buyers to get the most out of their music. The back cover of this album shows the name of the artist rather than having it on the front so that if a viewer does not know who the album is by, they will find the information on the back where there is also a list of songs on the album. This may encourage a person to purchase the album as they are likely to have a popular song or 'hit' as one of the first songs on the album.

Analysing existing products - ADVERTISEMENT (POSTER)

The Vaccines: 'What did you expect from the vaccines?' album.

The small image in the bottom right corner is of the vaccines album cover. Typically, in CD advertisement posters, an image of the album is embedded onto the poster so that the CD can be regognised when it is released. It is also used to create a 'hype' for the fanbase as they will be wanting to buy the CD and therefore will be looking around for it.


The font that is used on the poster is also used on the album cover. This allows them to create their own brand and expand their awareness as people will associate that text with the band.



The main focus of the poster is the name of the album which is shown in large white print against a pink background on the poster. This is done purposely to make it easier for the audience to recognise the name of the album. This particular band used a rhetorical question as the title to allow the audience to imagine what the music would be like.


The poster also has reviews from popular magazines at the bottom. As this band is of the alternative/indie rock genre, the magazines that have reviewed it are also of that genre. This is done to reach the target audience as they are likely to read this magazine. It also makes more people want to buy the album as it is given good reviews.


The people who produced the album have also printed their logo into the top left corner of the poster to increase awareness of their company. This also creates competition between production companies to see how many artists they manage/ how many of their albums are purchased.

Print Artefact research - Poster Advertisement.

My poster will be A4 sized (210mm x 297mm). This is an ideal size as it is not too small so that it does not catch an audiences eye but it is also not too big so that I would not be able to place it in appropriate places.

Most album advertisements use an actual photo or copy of the album cover in order for viewers to be able to visualise and remember the album. This makes it recognisable for people so that when the album is released, they are more likely to purchase it.

Album advertisement postyers also usually contain an image of the artist on them so that the audience knows the face of the artist. This allows them to built their 'celebrity status' as more and more people are recognising them.

They also often include a website in which the viewer is able to purchase the product from. This sometimes includes a deal in which the buyer is able to gain something by purchasing the product such as a signed copy of the album if they are one of the first 500 buyers or something similar to this.

They may also include a review from a popular magazine/music company such as 'NME' or 'MTV'. This is to give people an insight into what kind of album it is, and people are more likely to purchase the album if it has good reviews. 

MY ALBUM POSTER

For my print product, I will ensure that I include all of the above to create my print product to the best of my ability and to a high standard.

Print Artefact Research - CD Case

CD cover:

When creating my CD cover, i need to take into consideration the measurements of the case to create an accurate and realistic sized cover. I have researched appropriate sizes on the internet and found that the most popular CD case is the 'CD Jewel Case'. The front of the case will be 12 x 12 cm and the back cover will be 12 cm x 15cm to allow room for the case to open and close easily.

ALBUM DISPLAYS:
- Usually displays a photo of the artist/band themselves.
- Who the music is produced by.
- Any Bonus tracks or features.
- A tracklist
- A Barcode
- Record Label
-Smallprint of copyright information.

FRONT OF CD:
The front cover of the CD is usually used to instantly attract an appropriate audience and usually shows the artist or band that the album features. Example: A CD for an artist of the rock genre would tend to use fairly dark colours such as blacks, browns and reds to attract the appropriate audience whereas the front of a CD for an aritst of the pop genre is more likely to use right colours such as blues, pinks and yellows as they attract a younger audience.

FRONT INSIDE:

Depending on whether there are multiple CDs in the case, the front page will often include either an informative booklet with messages from the artist and information about their creative journey or if the case contains more than one CD, it is likely that CD 1 would be on the inside of the front page.

BACK OF CD:
The back of the CD usually includes a tracklist of the songs that will be included in the album to show the buyer what to expect from the CD before the purchase it. It also includes a barcode to identify the object. It also allows the buyer to see who produced the album and the record label that sponsers it.

BACK INSIDE:
This page is what usually holds the CD. There is usually an image that links to the meaning/brand of the CD underneath the plastic that holds the actual CD.


                                                     
                                             
                                           12cm x 12cm

Production schedule.